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Geoff Merrill began his winemaking career at B Seppelt & Son in 1970. Five years later he joined Chateau Reynella (owned by Hardys) as Assistant Winemaker, and in 1977 was promoted to Senior Winemaker, a position he held until 1985. While at Chateau Reynella Geoff was able to make wines under his own Geoff Merrilllabel. These wines were first released in 1983 with his 1980 Cabernet and 1981 Semillon. In 1988, Geoff left Hardys to run his own winery near Adelaide, and has continued to gain national and international recognition for his distinctive style of winemaking and his zest for life. Geoff Merrill wines are made at his historic Mount Hurtle winery – approx. 75,000 cases in total. 

Geoff Merrill’s winemaking philosophy is to make wines with regional, varietal, and vintage expression, without excessive winemaker intervention. Geoff feels that great wine is a matter of balance, combined with subtle, elegant, and harmonious flavours. In 2005, Geoff won the prestigious Jimmy Watson Trophy at the Royal Melbourne Wine Show for his 2004 Reserve Shiraz.